4/15/12

Find your strong!

In 2006, I was a newbie. A newbie running the Boston Marathon. I didn't know much then about training or sport nutrition but I was passionate. Passionate to set goals and to give no excuses as to how I would accomplish them.

This race was one of the most memorable experiences of my life and certainly something that I am so proud to check off my bucket list.



As you know, I am a fan of quotes, motivational saying and anything inspiration. I believe my every-day life IS the Oakley women campaign of "Perform Beautifully". I suppose I need inspiration on a daily basis for if I am not inspired by others, it is often difficult to find motivation within myself. Every athlete or fitness enthusiast must be strong-minded just as he/she is humble. For we can only talk ourselves up to a limit before we increase the risk of burnt-out. Therefore, I find it important to always seek out something, every day, that will get you out the door to become something that you never thought that you would be in life.

I was contacted by Saucony to share the mesaage of "finding your strong".

My strong is to always focus on what I CAN do and not on what I CAN NOT do.

From Saucony:
"Ask the 30,000 Boston Marathon runners about their race goals and you’re bound to hear just as many responses. And while they each have their own individual motivations, they remain passionately united, together on a journey to find the ultimate reward—strong.

On the eve of the Boston Marathon, Saucony is both igniting and uniting the running community with the launch of the
Find your strong project.

This socially-driven initiative invites runners to share their personal strong story --mental, physical, spiritual and emotional -- while connecting with others who share the similar passion of running.

Saucony’s latest initiative, an evolution of the Find Your Strong campaign that launched a year ago, is a collaboration between the brand and the consumer that focuses the community around a purpose: that runners want to contribute to and be involved with finding their strong through running.

The hub of the project is an innovative micro site, that is as much about building relationships as it is about sharing content. With this project, Saucony is taking a long term approach that will enable the brand to tap into and share in the journey of strong in a way that inspires runners of all types.

The Find Your Strong Project’s digital platform delivers the following elements:

• A 12 week period of community challenges where runners are invited to share their strong through words, images and videos, creating a digital mosaic of inspiration.

• A series of micro documentaries featuring inspiring runners and everyday athletes, including: Dorothy Beal, a mother of three and a 19-time marathoner; Gary Muhrcke, the first New York City Marathon winner and a legendary running store owner; and Mark Herzlich, 2012 NFL Super Bowl Champion and cancer survivor.

• The Find Your Strong Speaker Series kicks off over Boston Marathon weekend on Friday, April 13, with Mark Herzlich, Bill Rodgers and Karen Smyers.



So, I ask you this......
What is YOUR strong?