7/31/12

The media and olympics - RD approved!

Interesting.

 When our society has something like the Olympics to direct our attention to, all we hear about are inspiring stories, motivational performances and exciting moments in history. Although many people may be sitting more than normal (or being a little less productive at work and at home), there is no better time than now than to feel the itch to become something greater than you ever thought was possible.

Did I mention, I LOVE the Olympics? I love bodies in motion!

The interesting part is that there are hardly any commercials on food products, fast food or diets, aside from the notable sponsors like chobani, Coca-cola and subway (and a few alcohol ads which seem to be popping up the most). Right now the media is all about showing commercials involving the many Team USA athletes, who are inspiring spokespersons.

The IOC tell us on their website that they aim “to control sponsorship programs to ensure that partnerships are compatible with the Olympic ideals”.
But here's the catch - with all the TV watching that our society is doing, perhaps we have a little moment in time where the media is not driving our attention to fast foods or grocery store aisles but rather, to be inspired to set goals and to eat for fuel. Althoug there may be food ads on TV during the Olymics, it is a far difference from what we are use to.

Sadly, this will eventually end and social media, the news and every channel on TV will go back to promoting products, diet foods, diet pills, ground-breaking research, good food/bad food and anything and everything to turn around a profit and to help people "get healthy"...and confuse the consumers.

"Focus, discipline, hard work, goal setting and, of course, the thrill of finally achieving your goals. These are all lessons in life."

-- Kristi Yamaguchi, gold medalist in figure skating in 1992

Would it be great if your reason to get out of bed everyday was to become better, smarter and stronger than yesterday? Do you go to bed excited to see what tomorrow will bring? Perhaps, consider spending a bit more time and energy on the "media" that will enhance your lifestyle, rather than the media that often does nothing more than to confuse and overwhelm you, with info as to how you should be living your life.
Let the inspiration continue....