Trimarni Coaching and Nutrition

First Endurance Salt Lake City, Utah Firstendurance.com About the Company from the website: First Endurance was started in 2002 because endurance athletes weren’t getting the nutrition they deserved. Like you, the founders had struggled with bonking, cramping and having to ‘make deals with themselves’ to get across the finish line or even just to make it home. They saw their friends dealing with the same dilemmas and knew endurance nutrition could be better. The existing endurance nutrition companies didn’t offer products that met the needs of serious endurance athletes. These companies ignored the small, high-end group of dedicated athletes. They’d been working in the sports nutrition industry for a number of years and knew about the latest clinical research that was being done on endurance athletes utilizing new ingredients and technologies to dramatically improve endurance and performance. It was more expensive than what was currently available to endurance athletes, but ...