But, you tell me that you also want to snack on gummies, chews, gels, bars, sandwiches, candy, etc. during your trip and I am ok with that but I do remind you that all of that nutrition is tucked away in your seat pocket behind you.
You feel satisfied and then 20 minutes later, the worst storm you have ever driven in happens. Wind, rain, hills, traffic - there is so much to focus on and let's not forget that you were focused on holding x-mph for your entire ride.
But you get hungry and you can't stay focused without food. You fumble in the seat behind you while steering the wheel and then also remember that you have some food stashed away in your console between the seat (let's call this your bento box). You accidentally dropped a bar as you were reaching in the seat behind you which is kinda stressing you out.
This is just a simple example of why I feel it is effective and efficient to use sport nutrition products on the bike, primarily liquid nutrition.
I have designed many INFINIT custom drinks while allow me to customize nutrition for my athletes based on their individual needs. Just another way to make sport nutrition specific for each individual because there is no one product that works for everyone.
-Other brands I recommend for running: OSMO, SKRATCH or my fav, Clif HYDRATION