We live in an era where our quickest source of information comes from our finger tips. To help with this, professionals, experts, bloggers and influencers are eager to persuade you - their audience - by virtue of their outreach. With a large following, this builds credibility. Social media platforms are often used to deliver a message, promote a product or build a brand. As a result, trust is built and you can't help but be influenced by the advice of a stranger. While there are countless industries out there - like travel, lifestyle, beauty, sport, fashion and photography - most people are persuaded to "follow" people who are in the nutrition/diet/wellness/fitness/health industry. There's no denying that there is a lot hype and confusion in the media about the best diet, supplements and lifestyle strategies to achieve weight loss, change body composition, improve fitness/performance, enhance recovery and to combat aging. Far too often, this is all drive...
3x Author, Board Certified Sports Dietitian, Master of Science in Exercise Physiology, 20 x Ironman finisher, 3x XTRI finisher, 6xIM World Championship finisher, Triathlon Coach, 32-year Vegetarian. Trimarnicoach.com