First Endurance
Salt Lake City, Utah
Firstendurance.com
About the Company from the website:
First Endurance was started in 2002 because endurance athletes weren’t getting the nutrition they deserved. Like you, the founders had struggled with bonking, cramping and having to ‘make deals with themselves’ to get across the finish line or even just to make it home. They saw their friends dealing with the same dilemmas and knew endurance nutrition could be better. The existing endurance nutrition companies didn’t offer products that met the needs of serious endurance athletes. These companies ignored the small, high-end group of dedicated athletes. They’d been working in the sports nutrition industry for a number of years and knew about the latest clinical research that was being done on endurance athletes utilizing new ingredients and technologies to dramatically improve endurance and performance. It was more expensive than what was currently available to endurance athletes, but it was a lot better. The idea was simple. They wanted to give serious endurance athletes access to formulas that are developed for one specific reason – to maximize endurance performance.
Salt Lake City, Utah
Firstendurance.com
About the Company from the website:
First Endurance was started in 2002 because endurance athletes weren’t getting the nutrition they deserved. Like you, the founders had struggled with bonking, cramping and having to ‘make deals with themselves’ to get across the finish line or even just to make it home. They saw their friends dealing with the same dilemmas and knew endurance nutrition could be better. The existing endurance nutrition companies didn’t offer products that met the needs of serious endurance athletes. These companies ignored the small, high-end group of dedicated athletes. They’d been working in the sports nutrition industry for a number of years and knew about the latest clinical research that was being done on endurance athletes utilizing new ingredients and technologies to dramatically improve endurance and performance. It was more expensive than what was currently available to endurance athletes, but it was a lot better. The idea was simple. They wanted to give serious endurance athletes access to formulas that are developed for one specific reason – to maximize endurance performance.
Product Reviewed:
- EVO1 All-In-One Superfood (Chocolate, Vanilla Creme)
- Pre-race/During: EFS Liquid Shot; EFS Drink Mix; EFS Pro-Drink Mix
- Recovery: Ultragen; EVO1
- Daily: Multiv; Multiv-Pro; Optygen; OptygenHP; EVO1
Label Claims:
- Plant-Based
- 100% Vegan
- Allergen Free
- No artificial flavors
- No colors
- No sweeteners
- No added sugar
Nutrition Facts Examples:
Chocolate (Gluten-Free)
Serving Size: One packet
Serving Size: One packet
- Calories: 240
- Total Fat: 6 g
- Total Carb: 26 g
- Fiber: 3 g
- Sugars: 20 g
- Protein 21 g
- Calcium: 60 mg
- Magnesium: 118 mg
- Sodium: 210 mg
- Potassium: 220 mg
Ingredients:
Organic sugarcane, pea protein, organic brown rice protein, flax seed, medium chain
triglycerides, fruit and vegetable blend (banana, apple, blueberry, carrot, spinach,
broccoli, oats, amaranth, quinoa, buckwheat, chia, millet), cocoa powder (processed
with alkali), silicon dioxide, inulin, sunflower lecithin, natural flavors, sea salt, monk fruit.
Our notes:
- Gritty aftertaste - may mix better in a powerful blender
- Mixes well with water in a blender-bottle - no clumps
- Comparable taste to other vegan protein powders
- Not ideal as a meal replacement (only 240 calories) but appropriate as a post-workout recovery drink
- Ideal drink for plant-based athletes or those who are unable to tolerate animal-based proteins like whey and casein.